Challenge
How can I make new residents of Rotterdam appreciate the Maas tunnel?

Insight
The first time passing thru the Maas tunnel was a very confusing experience. Going on an elevator with a bicycle felt very unnatural and I didn’t know where to.

Idea
While researching the tunnel I found out how much cultural impact the tunnel had, it connects two very different sides of Rotterdam. I made an object that could be used like wayfinding and a booklet portraying the connection of the tunnel to the people of Rotterdam.