Challenge
While researching the topic precarity I saw how unstable life of farmers in the Netherlands is. Part of this problem is misunderstanding, causing polarization between farmers and people form the city. My goal was to reconnect these two groups of people.

Insight
We have grown distant from how our food is produced, but also from the people who produces it. The grocery store is so excisable that people are unaware of the labor behind it.

Idea
An online grocery store where when people buy the product, they get the story of the farmer responsible for the production. I made 4 short films interviewing the farmers about how they feel about their current position in society.